‘We have public libraries. We need a public search engine.‘
Doesn’t that sound a legitimate cry?
This is how Micah White opens his article in the Guardian :
‘An advertising agency has monopolised, disorganised, and commercialised the largest library in human history. Without a fundamental rethinking of the way knowledge is organised in the digital era, Google’s information coup d’état will have profound existential consequences.’
Questioning the virtues of indexed knowledge, he reports, from the words of Larry Page and Sergey Brin, the founders of Google, “[W]e expect that advertising-funded search engines, will be inherently biased towards the advertisers and away from the needs of the consumers.“
Google today, is not only a search engine. Google’s entities control our lives, our streets, our speech, our communications, our moves, our energy, our cars, to even the space!!
Big Brother had not gone so far as the Googolopoly. The Google of Eric Schmidt wants to predict and control every single movement in our lives, letting us the illusion that taking a new identity would free us from their pursuit.