Posted by: Clarinette | August 22, 2010

To Buzz or not to Buzz

It all started by a Tweet by @Leolaporte RTed by @JeffJarvis stating :

“@leolaporte divorces Buzz, remarries blog.
@leolaporte: “4 yrs on Twitter, Jaiku, Friendfeed, Plurk, Pownce & Buzz has been an immense waste of time.”
@leolaporte: “I was shouting into a vast echo chamber where no one could hear me because they were too busy shouting themselves.” 3/3
I agree with @leolaporte. I regret neglecting my blog for the fleeting pleasure of Twitter, etc.”

As an IT/IP lawyer, I have been watching Twitter closely since last year, which explains my deep interest in the comparison, Buzz-Twitter alike vs blogging.

Jeff Jarvis and Leo Laporte consider they have invested too much time on social media such as Buzz and Twitter where Leo Laporte felt he ‘was shouting into a vast echo chamber where no one could hear ‘ him.
When asking Charles Arthur, The Guardian’s Technology editor and active member of Twitter who usually openly interacts with other members, his opinion was ‘LaPorte has different priorities from other people.’

Very true, they are different expectations. I would add that what you get depends on what you bring.
I quite share @RyanGallagher’s view who twitted: “@jeffjarvis I think that if Leo had interacted more with his audience/followers, he might have gotten more value out of these services.”

Nevertheless, as I suggested at the beginning of the discussion on Twitter, Twitter could be ‘la femme infidele’ where the blog is ‘la femme legitime’.

Jeff Jarvis took this for himself and twitted:

“Twitter is a mistress.”
“A blog is a marriage.”
“Facebook is a family.”

@shackett bring the extended family : “@jeffjarvis… MySpace is the stepson from your wife’s first marriage

In a short time, Leo and Jeff had started an active threat on Twitter and so many RTed (repeated the Tweet) Jeff Jarvis’ translation Tweet of la femme infidele vs la femme legitime.

Now, what’s interesting is that when you blog, even when you have the audience of a media-expert such as Leo Laporte, you would not reach that level of celebrity with such a wide audience around the globe.

What is magic with Twitter is its simplicity of use, its audience and its ease of spread news, ideas, as well as deeper thought by put links to websites in the the short messages.

This is what made me tweet ‘Maybe Twitter is the vitrine to the shop/museum/ blog ?’ SM / blogging are two different experiences, very complementary, they both need each other.

My Twitter friend, David Flint @dfscot, Scottish Lawyer, added: “@clarinette02 @leolaporte Without Twitter etc, the blog is like the tree that falls in the wood when no one is there to hear it fall.

And yes, I have to admit for a small apprentice blogger like me, the benefit of Twitter is to drag its audience to a personal blog where ideas are further developed.

I have the feeling that I have facilitated many connections between UK / US / French / German & Spanish bloggers through Twitter. I could meet first virtually, then in real life, many other lawyers working on social media involved, connections that could not have been made without the tool.
Not all Tweets are ephemeral; some that are more profound or of greater interest will be spread out, reproduced, repeated, or blogged about. I have the impression that Twitter facilitates a wider cross-border audience than a blog. I might have met more contacts from abroad than I would have if I had just blogged. This is not only true geographically. Twitter is a big melting pot of ideas.

You learn and take. I’m not talking about the ideas that you take without acknowledging the author, which is against the netiquette. On Twitter & elsewhere you “Listen. Learn. Reciprocate.” as tweeted @michelemclellan, the Chicago based Journalist. Whilst “if primarily broadcasting or promoting, missing deeper value of conversation”.

@digiphile, Alex Howard, Tweeted to 

@Chanders “Social media has connected me with you & thousands of others. On that basis alone, it’s been valuable. Far from the only one.
I join @digiphile tweeting to 
@jeffjarvis “Agreed, though I don’t see that as binary either. Many topics deserve more digestion & less ephemerality. Value in conversations.”

This is so true, and I am so grateful of Twitter to have connected me to my 2.600 followers even if I have privacy concerns with social media.

@mathewi is right to think that “Leo comparing blogs and Twitter seems a bit like complaining that a spoon is not a fork: — different tools“.

I am still wondering if Twitter is the right marketing tool for lawyers.



  1. great post. Twitter is a melting pot for sure, and people who say it isn’t effective aren’t using it properly. There is still the old push down mentality, but with twitter interaction is king. To use it properly you have to use an app like tweetdeck to keep subjects separate, otherwise trying to follow a timeline is impossible once you get over a hundred or so followers. Its like a busy kitchen.
    I see it not as a marketing tool but as a stockpot, keeping you with a supply of information that is priceless, uptodate and relevant.
    You get out of twitter what you put into it. Good follows make good stockpot.

  2. I fully agree with you Chris. I do use Tweetdeck and follow by subject interest. I also use the lists to catch up when not logged in. Hootsuite is another good app I started using when tweeting for @Privacycamp. I don’t think any other tool would have allow me to keep up to date with all the latest developments. Networking with other lawyers in the my field of research – privacy, intellectual property and IT law – from around the glob would not have been possible with only a blog.
    That said, I wish I could keep more control over my posting. I don’t know how others feel when tweets are reproduced in other websites and re-published. Taken out of context the meaning are distorted.
    The other point I don’t feel comfortable with is, as it happens to me some while ago and I have blogged about it, is when Twitter blocks your account with no notice nor any explanation. When law firms have a Twitter account with their real name, it can be threat to there reputation.

  3. I am adding here, with her permission, comments from @TheLactivista on Twitter :

    “@clarinette02 I don’t actively blog, so I don’t battle urge to “compare spoon w/ fork”, so Twitter is all about real connections for me.
    @clarinette02 Very possible for Twitter to be “yelling into void”, but it’s also full of meaningful relationships (which is why I tweet).
    I send this post from @nummiesbras to everyone who thinks Twitter is “yelling into void”. @clarinette02 @leolaporte
    @clarinette02 It’s totally what you do with it. For some, it might mean broadcasting content, while for others it’s about conversations. :)”

  4. Another view expressed here ‘It’s all about the client – Is it not?’ by Michelle Hynes-Mcilroy aka @legaleaglemhm
    including my own comment:
    You are so right. Like everything, excess is often bad. Twitter excess like everything, can be excessive and counter-productive. Still Twitter has abundant resources for lawyers as a source of information and contact. Sole practitioner as well as bigger firm have invested on Social Media. I thinking here of Pinsent Masons with great radio podcast programs. They have created a notoriety in their field of specialization.
    As mentioned here I especially appreciate Twitter’s melting pot nature. Thanks to Twitter, I have been in contact with lawyers, mediators and other legal entities all over the world. I have been able to put in contact lawyers and detectives or investigators in different countries. I have introduced several clients to specialist colleagues etc…
    I see Twitter as a community platform and network facilitator.

  5. I am reproducing now the twitter reaction of P Petteri Gunther, Finish IP/IT Lawyer tweeting principaly in English (with his permission, of course) :
    “@clarinette02 I think Twitter is good for quick sharing of ideas/links etc. + I’ve met really interesting people as a result of my tweets.”

  6. I quite like Marie Andree Weiss – French NY Attorney: Privacy, Cyberlaw- comparison on Twitter that I reproduce here with her permission:
    “@clarinette02 about our use of blogs v. use of Twitter : h (Twitter is my lounge, blogging is more about work)”.
    Twitter as a lounge is certainly more ‘un lieu de rencontre’ a place to meet other, to introduce and create contacts.

  7. I totally agree with Jeff Jarvis’s tweet. All these social media sites are all tools for specific audiences and purposes. I personally get caught up in the tool and lose site of its usefulness. My blog is where my brand is strongest and I have the most control. I cede too much to twitter, facebook and others. I want to be in control and own my content. It’s a learning experience and the tools/audiences are evolving. What a fun era to be learning and watching a technology grow and transform our culture.

  8. The jury is still out for me. I am a strong believer in integration and therefore although there is a risk that Twitter sucks time, I don’t think you can go for the 5 platform appraoch of David Meerman Scott (@dmscott) who isn’t on LinkedIn. I like the way Dan Pink used Twitter. Some great links but not too much about him.

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