Posted by: Clarinette | October 30, 2010

Google is polluting the internet and our identities

We have public libraries. We need a public search engine.
Doesn’t that sound a legitimate cry?
This is how Micah White opens his article in the Guardian :
An advertising agency has monopolised, disorganised, and commercialised the largest library in human history. Without a fundamental rethinking of the way knowledge is organised in the digital era, Google’s information coup d’état will have profound existential consequences.’
Questioning the virtues of indexed knowledge, he reports, from the words of Larry Page and Sergey Brin, the founders of Google, “[W]e expect that advertising-funded search engines, will be inherently biased towards the advertisers and away from the needs of the consumers.
Google today, is not only a search engine. Google’s entities control our lives, our streets, our speech, our communications, our moves, our energy, our cars, to even the space!!

Big Brother had not gone so far as the Googolopoly. The Google of Eric Schmidt wants to predict and control every single movement in our lives, letting us the illusion that taking a new identity would free us from their pursuit.

Google’s Empire In Progress with Don’t Be Evil Motto (Video)

‘The Poweful Google Empire’



  1. […] profound existential consequences. Questioning the virtues of indexed knowledge, he reports, …read the full article here Post Information Rate this Post:  Loading … Written by Frank, Filed under: Digital […]

  2. You don’t need to worry, honest! The social internet is a lot more open and the street has no net curtains but that is from choice. You couldn’t have an impartial search engine – imagine George Osborne’s or Stalin’s. Encyclopedia Britannica is not impartial either and neither is what we think of as school knowledge!

    • Jim, You are right to point out that governments are also actively present on the net as elsewhere. They actually actively collaborate with Google. My public idea of the search engine was not a ‘governmental’ organisation but an independent entity. which main challenge would be funding.
      Another option would be to create more competition or stopping Google from expanding it’s sphere of activities. Google search engine had not as much threat than when Google acquired Double Click to become the biggest online advertising entity. Same with the YouTube acquisition, to just site two examples of monopolistic strategy of expansion. Online aggregation is a major concern for individual privacy and freedom of expression.

  3. […] This post was mentioned on Twitter by clarinette, Alexander Hanff. Alexander Hanff said: RT @clarinette02: Google is polluting the internet and our identities – […]

  4. […] This post was mentioned on Twitter by Jane Mills, Amy Jussel. Amy Jussel said: "We have public libraries, we need a public search engine" (applauding loudly) Thx @clarinette02 #Google #infographic […]

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